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Published 1 month ago

Plant-based sector focused on better price, taste and texture amid consumer wariness

  • The plant-based protein industry is focusing on improving product price, taste, and texture amid consumer caution from rising living costs.
  • CEO Bill Greuel of Protein Industries Canada highlights efforts in Canada to enhance plant-based cheese meltability and meat texture.
  • Inflation and interest rate increases have heightened consumer price sensitivity, reducing willingness to try plant-based meat alternatives.
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