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Published 4 years ago

Everything We Know About Alicia Keys x e.l.f.'s Keys Soulcare

Summary
News of Alicia Keys' e.l.f. collaboration dropped just a few weeks ago, and now, fans know a little more about what's coming. Called Keys Soulcare, the Grammy Award-winning artist's new lifestyle-meets-beauty brand will launch its first items in late 2020. During the holiday season, it will release what it's calling the First Ritual.

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