Published 15 days ago

Bonding and branding: College band BenderWorld is climbing the ladder—in classic Gen-Z style

Summary by Reno News & Review

In the tidal wave of short-form video content that has dominated since the advent of TikTok, there is the occasional odd clip that will stop your mindless scrolling in its tracks. Scroll. Cat wearing a sweater. Scroll. “Use this kitchen hack the next time you—” Scroll. Top 10 greatest NBA rivalries. Scroll. “As fighting continues in the eastern territory—” Scroll. “Hey there, we’re a Reno band just trying to make this music thing …

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Reno News & Review

Bonding and branding: College band BenderWorld is climbing the ladder—in classic Gen-Z style

In the tidal wave of short-form video content that has dominated social media since the advent of TikTok, there is the occasional odd clip that will stop your mindless scrolling in its tracks. Scroll. Cat wearing a sweater. Scroll. “Use this kitchen hack the next time you—” Scroll. Top 10 greatest NBA rivalries. Scroll. “As fighting continues in the eastern territory—” Scroll. “Hey there, we’re a Reno band just trying to make this music thing …

15 days ago

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