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Published 2 months ago

Burger chain Wendy’s looking to test surge pricing at restaurants as early as next year

  • Wendy's plans to test fluctuating menu prices based on demand, with an investment of $20 million in digital menu boards by 2025.
  • CEO Kirk Tanner aims to implement dynamic pricing and AI-enabled menu changes, anticipating moderate price swings during peak demand.
  • The new menu boards will allow for "surge pricing," with testing set to begin in 2025.
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The GuardianThe Guardian

How much is that Frosty? Wendy’s to trial Uber-like surge pricing

Fast-food chain’s CEO announced the plan – which will utilize ‘AI-enabled menu changes’ and suggestive selling – in an earnings callThe price of a Dave’s Double could, well, double depending on the time of day after Wendy’s announced it would begin to trial surge pricing, in a development likely to be closely watched by other service and retail firms as the price of a burger becomes dependent on demand.The food industry publication Nation’s Rest…

2 months ago·London, United Kingdom
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CTV NewsCTV News

Burger chain Wendy's looking to test surge pricing at U.S. restaurants as early as next year

Wendy's is looking to test having the prices of its menu items fluctuate throughout the day based on demand, implementing a strategy that has already taken hold with ride-sharing companies and ticket sellers.

2 months ago·Canada
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The IndependentThe Independent

Wendy’s announces new Uber-style surge-pricing based on demand

The fast food chain will start implementing this business strategy as early as 2025

2 months ago·London, United Kingdom
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CBC NewsCBC News

A fluctuating Frosty? Wendy's will test dynamic pricing at some U.S. locations in 2025

Craving a Frosty? Better get it on a slow day if you're going to a Wendy's that'll be testing dynamic pricing in the U.S. The company recently announced the move for some locations as part of its new digital menus to be launched next year.

2 months ago·Canada
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Associated Press NewsAssociated Press News

Burger chain Wendy's looking to test surge pricing at restaurants as early as next year

Wendy’s CEO Kirk Tanner said that the it will start testing dynamic pricing, also known as surge pricing, as early as next year.

2 months ago·United States
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USA TodayUSA Today

Wendy's CEO announces surge pricing for menu. Here's what you can expect.

Uber, Amazon and airlines use surge pricing. Wendy's will now introduce it, joining more companies that adjust prices based on real-time demand.

2 months ago·United States
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