Christian O’Connell turns bin night into billboards as K&J drain budget

Mediaweek

Christian O’Connell turns bin night into billboards as K&J drain budget

With all eyes on the Melbourne radio market following Kyle & Jackie O’s arrival this week, ARN stablemate, GOLD FM’s The Christian O’Connell Show, has entered the marketing fray: steering clear of the sold-out billboards and instead taking its advertising to the curb with ‘bin boards.’   Kyle & Jackie O and SCA rivals Fifi, Fev, & Nick have both launched multimillion dollar campaigns this week in the tug-of-war for Melbourne breakfast share. Acr…