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Published 19 days ago

Frequence's New Owned & Operated Automation Increases Sales for Publishers

Summary by Benzinga
MOUNTAIN VIEW, Calif., April 16, 2024 (GLOBE NEWSWIRE) -- Frequence, a leader in advertising sales automation and workflow software, announced today the launch of a suite of publisher-specific tools that automate digital owned & operated (O&O) ad sales through its multichannel sales, fulfillment, and reporting platform. The enhanced audience targeting features, which automate real-time availability checks, delivery, and reporting of first-part…

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