'Fresh in our memories': Why it's best to keep your brand away from Anzac Day

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Independent: Diversified Communications

'Fresh in our memories': Why it's best to keep your brand away from Anzac Day

Tomorrow is Anzac Day, and even from our offices here in North Sydney, we can hear hundreds of ill-advised corporate ‘tributes’ being prepared across the nation. If you’re beginning to second guess just how respectful your corporately-endorsed Anzac Day content is, here’s some cautionary tales we’ve dug up from Anzac Days past to help tip you over the line. EXAMPLE #1: IN WHICH ZOO WEEKLY PAYS SOLEMN, SEXY TRIBUTE TO THE DIGGERS This is Erin Pa…