Published 3 months ago

Frontiers | The influence of streamers’ physical attractiveness on consumer response behavior: based on eye-tracking experiments

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Live streaming marketing has become a popular topic of academic research. However, relatively few studies have been conducted in terms of the physical att...

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Frontiers

Frontiers | The influence of streamers’ physical attractiveness on consumer response behavior: based on eye-tracking experiments

Live streaming marketing has become a popular topic of academic research. However, relatively few studies have been conducted in terms of the physical att...

3 months ago·Switzerland

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