Generation Z are committed to sustainability, but are their shopping habits?

Mumbrella

Independent: Diversified Communications

Generation Z are committed to sustainability, but are their shopping habits?

Generation Z are more sustainable than ever, but gaps between attitudes and shopping behaviours still remain, according to new data from Australian strategic insights agency Qualie, Mumbrella can exclusively reveal. The agency’s latest ‘Green Grocery Guide’ study dives into the complexities of Gen Zs behaviour, particularly the alignment between their pro-environmental attitudes and purchasing behaviour when supermarket shopping. 76% of Genera…