In ‘Unfrosted,’ Jerry Seinfeld gives the Pop-Tart an absurd origin story

Detroit Metro Times

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Independent: Euclid Media Group

In ‘Unfrosted,’ Jerry Seinfeld gives the Pop-Tart an absurd origin story

Everyone knows about the Pop-Tart, but do they know the circumstances around its invention? It dates back to the early ’60s when Kellogg’s biggest competitor, Post, announced Country Squares — a toaster-prepared breakfast pastry. But Post made one big error, making this public announcement before the product was actually ready for the marketplace.