JCDecaux unveils new digital site 'akin to London’s Piccadilly Circus'

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Independent: Diversified Communications

JCDecaux unveils new digital site 'akin to London’s Piccadilly Circus'

Out-of-home (OOH) agency JCDecaux has unveiled a new wrap-around site at Melbourne’s St Kilda Junction, making it one of the Southern Hemisphere’s largest digital large format screens. JCDecaux ICON promises to offer exceptional brand exposure in the heart of Melbourne, with four digital screens seamlessly integrated into a new premier luxury apartment block. Two additional classic large format screens complement the new site. The site will be …