Published 13 days ago

Liberal government turning to influencers to get its message to younger Canadians

Summary by Ground News

Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch. They never imagined it would lead them down some of the most powerful political corridors in Canada. Mathu and Gordon — Steph & Den, as they’re known online — were among several content creators invited to Tuesday’s federal budget lockup, where they got early access to Ottawa’s new spending blueprint. It’s an invitation typically reserved for experts, stakeholders and mainstream media. But the federal Liberals are embracing influencers as they seek to win back disillusioned millennials, gen-Z voters and others who consume information through social media. “They are seeing we are building this audience and they want to tap into that,” said Gordon, 27.

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Global News

Liberal government turning to influencers to appeal to Canadian youth - National

The federal Liberals are embracing influencers as they seek to win back disillusioned millennials, gen-Z voters and others who consume information through social media.

13 days ago·Toronto, Canada

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Winnipeg Free Press

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA – Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch. They never […]

13 days ago·Winnipeg, Canada

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Toronto Sun

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA -- Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago -- a side hustle that helped to scratch a creative itch.

13 days ago·Toronto, Canada

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Coast Reporter

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA — Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch.

13 days ago·Sechelt, Canada

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Sask Today

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA — Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch.

13 days ago

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Flin Flon Reminder

Liberal government turning to influencers to get its message to younger Canadians

OTTAWA — Dennis Mathu and Stephanie Gordon first started posting financial-advice videos on YouTube three years ago — a side hustle that helped to scratch a creative itch.

13 days ago·Flin Flon, Canada

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Leaning Left7Leaning Right3Center5Last Updated13 days agoBias Distribution

47% Left

Bias Distribution

47% of the sources lean Left

47% Left

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Liberal government turning to influencers to get its message to younger Canadians

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Liberal government turning to influencers to appeal to Canadian youth - National

Liberal government turning to influencers to appeal to Canadian youth - National

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Liberal government turning to influencers to get its message to younger Canadians

Coverage Details

Bias Distribution

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