Madonna's megashow contaged economics, influenced behavior, and reaffirmed Rio's appeal to big events.

Globo

Other: Roberto Irineu Marinho

Madonna's megashow contaged economics, influenced behavior, and reaffirmed Rio's appeal to big events.

Expectation for the singer's presentation shakes the city for weeks and draws attention to the opportunities created even in non-traditional months of the festive calendar. The carnival or New Year's Eve atmosphere out of season took Rio since the last Monday, when Madonna arrived for the end of the Celebration Tour. Under the vibration of the preparations for the historic megashow, May barely reminded a low season for tourism: there was inflati…