Reno’s remarkable rise: Joyce Cox’s book documents how the Chamber of Commerce promoted a cow town into a national destination

Reno News & Review

Center

Reno’s remarkable rise: Joyce Cox’s book documents how the Chamber of Commerce promoted a cow town into a national destination

Reno author Joyce Cox was a human version of Google decades before the internet existed.  While working as a research librarian in California in the 1990s, Cox fielded phone calls from people who couldn’t find answers to their questions at their local libraries. Some queries were easy to answer. Others, not so much.  “People would ask about a song that they liked from 1948, and maybe they could hum part of it,” Cox remembered. “Or they would hav…