Rolls-Royce is growing its factory so it can build cars more slowly

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Rolls-Royce is growing its factory so it can build cars more slowly

By Peter Valdes-Dapena, CNN (CNN) — Rolls-Royce is vastly expanding its factory in Chichester, England. The BMW subsidiary is adding five new buildings with construction planned to start next year. Usually, when a carmaker expands a factory it’s for one simple reason: building more cars. But this is Rolls-Royce. Making and selling more Rolls-Royces would undermine the brand’s vaunted exclusivity. So this factory expansion isn’t about making more…