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Published 16 days ago

Social media to reach $247.3bn in 2024 as dominant channel: WARC

Summary by Mediaweek
Social media will continue to dominate the global media landscape in the year ahead, with WARC predicting it will reach $247.3 billion in ad spend in 2024, up 14.3% from the previous year. Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year, according to WARC’s latest forecast. This is supported by findings from data.ai, which reported worldwide user numbers across social platforms h…

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Social media to reach $247.3bn in 2024 as dominant channel: WARC

Social media will continue to dominate the global media landscape in the year ahead, with WARC predicting it will reach $247.3 billion in ad spend in 2024, up 14.3% from the previous year. Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year, according to WARC’s latest forecast. This is supported by findings from data.ai, which reported worldwide user numbers across social platforms h…

16 days ago
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