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Published 11 days ago

There Will Never Be Another Automaker CEO Like Ferdinand Piëch

Summary by Jalopnik

Car purchases are rarely rational, and nobody understood that more than Austrian business magnate and Porsche heir Ferdinand Piëch. In his 50-plus years in the automotive industry, his main motivating factor was building cool shit and taking it racing, often completely at odds with company profit or shareholder value.…Read more...

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There Will Never Be Another Automaker CEO Like Ferdinand Piëch

Car purchases are rarely rational, and nobody understood that more than Austrian business magnate and Porsche heir Ferdinand Piëch. In his 50-plus years in the automotive industry, his main motivating factor was building cool shit and taking it racing, often completely at odds with company profit or shareholder value.…Read more...

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