Published 12 days ago

Warner Bros Discovery to launch data platform for better ad-targeting

Summary by Channel News Asia

Warner Bros Discovery is launching a data platform that would help advertisers better reach their target audience across both cable and digital channels, it said on Thursday.The Olli platform will help advertisers target particular demographics with a new service called data-driven video, as clients look

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Channel News Asia

Warner Bros Discovery to launch data platform for better ad-targeting

12 days ago·Singapore

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FijiTimes

Warner Bros Discovery to launch data platform for better ad-targeting

(Reuters) – Warner Bros Discovery is launching a data platform that would help advertisers better reach their target audience across both cable and digital channels, it said on Thursday. The Olli platform will help advertisers target particular demographics with a new service called data-driven video, as clients look to maximize reach and deepen engagement. The media brands of advertising group Interpublic Group of Companies will begin testing t…

11 days ago

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