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Published 1 month ago

With New YouTube Feature, Attention Spans Are Officially Zero

Summary by IndieWire
As if TikTok, Instagram’s Reels, and Snapchat haven’t zapped Gen Z’s attention spans enough, YouTube is now experimenting with a feature that allows users to automatically jump to the best parts of a video. Our doom-scrolling society is doomed. “We’re running a very small experiment in the U.S. for a Premium-only feature that combines user-watched behavior data and AI to help identify the next best point a viewer particularly wants to skip ahead…

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