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Published 1 month ago

X CEO Asks Brands To Reconsider Partnerships That Made Decisions Based On Wrong Data

Summary by Glamsham
New Delhi, April 13 (IANS) Elon Musk-run X CEO Linda Yaccarino on Saturday urged advertisers to reconsider partnership with the company that made decisions based on the erroneous data. According to the company, DoubleVerify (DV), a company responsible for providing Brand Safety measurements to major advertisers, has been showing an incorrect graphical error of X’s Brand Safety Rate on their user interface dashboard from October last year to Marc…

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X CEO Asks Brands To Reconsider Partnerships That Made Decisions Based On Wrong Data

New Delhi, April 13 (IANS) Elon Musk-run X CEO Linda Yaccarino on Saturday urged advertisers to reconsider partnership with the company that made decisions based on the erroneous data. According to the company, DoubleVerify (DV), a company responsible for providing Brand Safety measurements to major advertisers, has been showing an incorrect graphical error of X’s Brand Safety Rate on their user interface dashboard from October last year to Marc…

1 month ago
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