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Published 15 days ago

Yugoslav cannibal Swiza no longer wants to play second shots

Summary by Le Temps

It is almost ten years since the manufacturer of Delémont tried to find its place in front of the Swiss tenor Victorinox. Swiza is trying to differentiate itself by an unprecedented breakthrough in premium. By playing on its natural proximity with the know-how to watch "More Swiss than that, you kill!", looses Stéphanie Mérillat, a multi-faceted personality, who speaks here as a member of the chairmanship of the MERSE family group. And what she …

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Yugoslav cannibal Swiza no longer wants to play second shots

It is almost ten years since the manufacturer of Delémont tried to find its place in front of the Swiss tenor Victorinox. Swiza is trying to differentiate itself by an unprecedented breakthrough in premium. By playing on its natural proximity with the know-how to watch "More Swiss than that, you kill!", looses Stéphanie Mérillat, a multi-faceted personality, who speaks here as a member of the chairmanship of the MERSE family group. And what she …

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