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CBS Will Finally Debut Strike-Delayed Shows
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Paramount Partners With Mastercard and EDO on Measurement
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NBCUniversal · New YorkNBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to Hollywood strikes keeping entertainment talent on the sidelines, NBCU's former ad sales chief Linda Yaccarino exited the company for Twitter/X days before its upfront presentation....See the Story
NBCU Expects 'Traditional' Upfront, Explains BravoCon Delay
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New York City · New YorkAudiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a clearer picture of women's sports offerings during its event at New York's NeueHouse Madison Square. Joining its audience credit and debit purchase data with...See the Story
Women's Sports NewFront Changes the Media Buying Game
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Meeting Customers (and Brand Advertisers) Where They Are
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Agency Tall Poppy Is Positioning ‘Creative Sustainability’ as Its Differentiator
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