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Carolina Panthers · Port AdelaideThursday 2nd May 2024: VOZ Total TV Ratings Overnight Top 30 – Programs ranked on reach Total People TV Ratings Nine’s NRL – Panthers v Rabbitohs recorded a total TV national reach of 1,355,000, a total TV national audience of 610,000, and a BVOD audience of 66,000. Nine’s A Current Affair recorded a total TV national reach of 1,400,000, a total TV national audience of 926,000, and a BVOD audience of 59,000. Seven’s AFL – Adelaide v Port Adelaid…See the Story
TV Ratings 2 May 2024: Adelaide beats rivals Port Adelaide by 30 during Showdown 55
Australia · AustraliaNick Jacobs has been promoted to chief strategy officer of M&C Saatchi Group Australia and New Zealand, Mediaweek can reveal. Jacobs joined M&C as senior strategy director in 2019, and was promoted in 2021 to join Rachael Fraser as head of integrated strategy. He replaces former CSO Emily Taylor, who departed the agency in February after three and a half years. M&C Saatchi has confirmed the appointment to Mediaweek. Prior to joining M&C, Jacobs …See the Story
Exclusive: Nick Jacobs replaces Emily Taylor as M&C Saatchi CSO
Social Media · AustraliaSocial media will continue to dominate the global media landscape in the year ahead, with WARC predicting it will reach $247.3 billion in ad spend in 2024, up 14.3% from the previous year. Social platforms are now the largest channel worldwide by advertising investment, overtaking paid search last year, according to WARC’s latest forecast. This is supported by findings from data.ai, which reported worldwide user numbers across social platforms h…See the Story
Social media to reach $247.3bn in 2024 as dominant channel: WARC
Surfing · AustraliaWhether it’s a childhood jingle that you can still sing word for word, or a campaign that influences the way you work today, everyone has an ad that has really stuck with them. Mediaweek has been asking the industry to take a trip down memory lane, to find out all about the ads that made us. Lorraine Woods – National Head of Trading, Atomic 212° Should’ve gone to Specsavers “The ads are funny, light-hearted, attention-grabbing and – after 15 yea…See the Story
The Ads That Made Us: Specsavers, Softness, and Surfing
Australia · AustraliaImagination has promoted Alistair Wilson to managing director of Australia, overseeing the Sydney and Melbourne studios. He replaces Antony Gowthorp, who has left the experience design agency after almost 12 years. “I extend our gratitude to Antony for his support and dedication driving our Australia offering and wish him the very best for the future,” Patrick Reid, CEO of The Imagination Group, said. “With Alistair’s unmatched global and Austra…See the Story
Imagination promotes Alistair Wilson to local MD
Australia · AustraliaWith all eyes on the Melbourne radio market following Kyle & Jackie O’s arrival this week, ARN stablemate, GOLD FM’s The Christian O’Connell Show, has entered the marketing fray: steering clear of the sold-out billboards and instead taking its advertising to the curb with ‘bin boards.’ Kyle & Jackie O and SCA rivals Fifi, Fev, & Nick have both launched multimillion dollar campaigns this week in the tug-of-war for Melbourne breakfast share. Acr…See the Story
Christian O’Connell turns bin night into billboards as K&J drain budget
Australia · AustraliaThe 20th season of The Block is coming. The series this year is set in the sleepy hamlet of Cowes on Phillip Island. It will go to air on Nine in what is truly a Block-buster year for the broadcaster. The network bookends the year with the biggest shows on television – Married at First Sight and The Block. In 2024, it has the Paris Olympics in July and August. By the time The Block season 20 goes to air, there won’t be many people who won’t have…See the Story
On location: The Block Phillip Island opens the doors for the Buyers’ Jury
Australia · AustraliaClemenger Group has welcomed its first graduates, Anna Upton and Harriet Watson, into its Redhanded and Porter Novelli teams, following the launch of its inaugural Agri Graduate Program. The holdco‘s Agri Graduate Program marks the first specialised agriculture graduate program in Australia’s marketing communications industry. During the eight-month program, the two chosen graduates will divide their time into a four-month rotation between Red…See the Story